{"id":2247,"date":"2025-02-18T09:36:45","date_gmt":"2025-02-18T12:36:45","guid":{"rendered":"https:\/\/www.prix.com.br\/prisma-inteligencia\/?p=2247"},"modified":"2025-07-08T11:53:18","modified_gmt":"2025-07-08T14:53:18","slug":"le-card-lanca-campanha-genio-le-card-em-parceria-com-a-prisma-inteligencia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.prix.com.br\/prisma-inteligencia\/le-card-lanca-campanha-genio-le-card-em-parceria-com-a-prisma-inteligencia-de-marketing\/","title":{"rendered":"Le Card lan\u00e7a campanha \u201cG\u00eanio Le Card\u201d em parceria com a Prisma Intelig\u00eancia de Marketing."},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">A Le Card inicia uma nova era com o lan\u00e7amento da campanha \u201c<strong>G\u00eanio Le Card<\/strong>&#8220;. Criada em parceria com a ag\u00eancia Prisma Intelig\u00eancia de Marketing, a empresa quer refor\u00e7ar o compromisso da empresa em oferecer solu\u00e7\u00f5es \u00e1geis, flex\u00edveis e pr\u00e1ticas na gest\u00e3o de benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>G\u00eanio Le Card<\/strong> surge como uma figura imagin\u00e1ria: \u00e9 a personifica\u00e7\u00e3o dos benef\u00edcios da empresa, o que refor\u00e7a a conex\u00e3o emocional entre marca e p\u00fablico, mas tamb\u00e9m simboliza a efici\u00eancia e o impacto positivo dos cart\u00f5es de benef\u00edcios no dia a dia das empresas e colaboradores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA estrat\u00e9gia da nova campanha da Le Card marca o in\u00edcio do nosso trabalho para o cliente. Focada na valoriza\u00e7\u00e3o e no reposicionamento da marca como um cart\u00e3o de benef\u00edcios, a campanha tem como objetivo contribuir para a gest\u00e3o de RH das empresas\u201d, afirma <strong>Fernando Manh\u00e3es<\/strong>, Diretor-Presidente da ag\u00eancia Prisma.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campanha G\u00eanio Le Card - Prisma Intelig\u00eancia de Marketing\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/-Ch7Wm3Nqns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A diretora-executiva da Prisma, <strong>Raquel Rampon<\/strong>, refor\u00e7a que a cria\u00e7\u00e3o da campanha envolveu um estudo minucioso sobre os p\u00fablicos e os mercados que a empresa quer atingir. \u201cDesenvolvemos inicialmente o Plano de Intelig\u00eancia de Marketing da empresa e, na sequ\u00eancia, a campanha. Criamos uma estrat\u00e9gia omnichannel para que o p\u00fablico seja impactado em diversos canais e em diferentes formatos, desde OOH, TV, Marketing Digital e a\u00e7\u00f5es de experi\u00eancia\u201d, conclui Raquel Rampon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2248\" srcset=\"https:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-1024x683.jpg 1024w, https:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-300x200.jpg 300w, https:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-768x512.jpg 768w, https:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-1536x1024.jpg 1536w, https:\/\/www.prix.com.br\/prisma-inteligencia\/wp-content\/uploads\/2025\/02\/Le-Card-Editadas-2452-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com a campanha, a Le Card convida <em>tomadores de decis\u00e3o<\/em>, <em>gestores de RH<\/em> e <em>usu\u00e1rios a descobrirem o poder das escolhas inteligentes<\/em>, onde praticidade e agilidade caminham juntas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ficha t\u00e9cnica:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ag\u00eancia: Prisma Intelig\u00eancia de Marketing&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cliente: Le Card<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dire\u00e7\u00e3o de cria\u00e7\u00e3o: Leonardo Bassul&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cria\u00e7\u00e3o: Leonardo Bassul e Bernardo Borgo Sarmento<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eddia: Vanessa Ferreira e Let\u00edcia Assis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atendimento: Diogo Betini e Raquel Rampon Medeiros<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produtora: Senhora Filmes&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produtor executivo: Philip Shalders&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diretor de cena e fotografia: Lucas Sarcinelli&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coordenadora de produ\u00e7\u00e3o: Sibel&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diretora de arte: Sophia Tourino&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eletricista: Marcos&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente c\u00e2mera: Alex Viana&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente c\u00e2mera: Luiza Grilo&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som direto: Shimu&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente: Chacal&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente: Lucas Andrade&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente: Danilo Almeida&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistente de produ\u00e7\u00e3o: Alan&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produtor de loca\u00e7\u00e3o: Marcia Dominges&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produtor de elenco: George Lima<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elenco: Atan\u00e1sio e Marcelo Braga<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maquiagem: Ane Mendes&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Figurinista: Edpo Gaspar&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produtora de \u00c1udio: Selva Rec<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprova\u00e7\u00e3o: Rodrigo Teixeira e Erly Vieira<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Le Card inicia uma nova era com o lan\u00e7amento da campanha \u201cG\u00eanio Le Card&#8220;. Criada em parceria com a ag\u00eancia Prisma Intelig\u00eancia de Marketing, a empresa quer refor\u00e7ar o compromisso da empresa em oferecer solu\u00e7\u00f5es \u00e1geis, flex\u00edveis e pr\u00e1ticas na gest\u00e3o de benef\u00edcios. O G\u00eanio Le Card surge como uma figura imagin\u00e1ria: \u00e9 a [&#8230;]\n","protected":false},"author":3,"featured_media":2248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Card lan\u00e7a campanha \u201cG\u00eanio Le Card\u201d em parceria com a Prisma Intelig\u00eancia de Marketing. - Prisma Intelig\u00eancia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prix.com.br\/prisma-inteligencia\/le-card-lanca-campanha-genio-le-card-em-parceria-com-a-prisma-inteligencia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Card lan\u00e7a campanha \u201cG\u00eanio Le Card\u201d em parceria com a Prisma Intelig\u00eancia de Marketing. - Prisma Intelig\u00eancia\" \/>\n<meta property=\"og:description\" content=\"A Le Card inicia uma nova era com o lan\u00e7amento da campanha \u201cG\u00eanio Le Card&#8220;. 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