{"id":2259,"date":"2025-05-15T10:27:54","date_gmt":"2025-05-15T13:27:54","guid":{"rendered":"https:\/\/www.prix.com.br\/prisma-inteligencia\/?p=2259"},"modified":"2025-07-08T11:52:47","modified_gmt":"2025-07-08T14:52:47","slug":"maely-ta-aqui-ta-ali","status":"publish","type":"post","link":"https:\/\/www.prix.com.br\/prisma-inteligencia\/maely-ta-aqui-ta-ali\/","title":{"rendered":"MAELY. T\u00c1 AQUI, T\u00c1 ALI!"},"content":{"rendered":"\n\n\n<p>Se voc\u00ea j\u00e1 ouviu esse refr\u00e3o por a\u00ed, j\u00e1 sabe: <strong>Maely est\u00e1 em todo lugar<\/strong>, no outdoor, no painel de LED da avenida, e agora na cabe\u00e7a do p\u00fablico.<\/p>\n\n\n\n<p>A campanha \u201c<strong>Maely. T\u00e1 aqui, t\u00e1 ali\u201d<\/strong>, criada pela <strong>Prisma Intelig\u00eancia de Marketing<\/strong>, aposta na for\u00e7a do jingle e uma presen\u00e7a omnichannel para refor\u00e7ar o papel da Maely como refer\u00eancia em <strong>M\u00eddia Out of Home (OOH)<\/strong> no Esp\u00edrito Santo.&nbsp;<\/p>\n\n\n\n<p>Mais do que divulgar servi\u00e7os, a campanha tem como objetivo educar o p\u00fablico sobre o poder da m\u00eddia OOH e criar uma conex\u00e3o direta entre o meio e a marca.<\/p>\n\n\n\n<p>Quando o assunto \u00e9 m\u00eddia fora de casa, a resposta tem que ser autom\u00e1tica: <strong>\u00c9 Maely<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maely, T\u00e1 aqui, t\u00e1 ali. Tu viu e eu vi!\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/nObRsQ-c04I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A diretora-executiva da Prisma, Raquel Rampon, refor\u00e7a que a cria\u00e7\u00e3o da campanha envolveu a estrat\u00e9gia de fazer com que a marca da Maely fosse tamb\u00e9m reconhecida pelos clientes e consumidores da m\u00eddia OOH. \u201c<em>Temos o desafio de popularizar e educar as pessoas sobre o que \u00e9 m\u00eddia OOH. Para isso, pensamos numa campanha que tivesse um jingle marcante e, ao mesmo tempo, mostrasse as diversas m\u00eddias da empresa refer\u00eancia do Esp\u00edrito Santo, que \u00e9 a Maely<\/em>\u201d, ressaltou.<\/p>\n\n\n\n<p>Afinal, Maely t\u00e1 aqui, t\u00e1 ali. Tu viu e eu vi!&nbsp;<\/p>\n\n\n\n<p><strong>Ficha t\u00e9cnica:<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Ag\u00eancia:<\/strong> Prisma Intelig\u00eancia de Marketing&nbsp;<\/p>\n\n\n\n<p><strong>Cliente<\/strong>: Maely OOH<\/p>\n\n\n\n<p><strong>Dire\u00e7\u00e3o de cria\u00e7\u00e3o<\/strong>: Leonardo Bassul&nbsp;<\/p>\n\n\n\n<p><strong>Cria\u00e7\u00e3o<\/strong>: Leonardo Bassul, Gabriel Campos e Bernardo Borgo Sarmento<\/p>\n\n\n\n<p><strong>M\u00eddia<\/strong>: Vanessa Ferreira<\/p>\n\n\n\n<p><strong>Atendimento<\/strong>: Diogo Betini, Raquel Rampon Medeiros e Fernando Manh\u00e3es<\/p>\n\n\n\n<p><strong>Produtora<\/strong>: Mirartes Filmes&nbsp;<\/p>\n\n\n\n<p><strong>Aprova\u00e7\u00e3o<\/strong>: Rodrigo Oliveira, Helber Coelho e Let\u00edcia Ribeiro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea j\u00e1 ouviu esse refr\u00e3o por a\u00ed, j\u00e1 sabe: Maely est\u00e1 em todo lugar, no outdoor, no painel de LED da avenida, e agora na cabe\u00e7a do p\u00fablico. A campanha \u201cMaely. T\u00e1 aqui, t\u00e1 ali\u201d, criada pela Prisma Intelig\u00eancia de Marketing, aposta na for\u00e7a do jingle e uma presen\u00e7a omnichannel para refor\u00e7ar o papel [&#8230;]\n","protected":false},"author":3,"featured_media":2264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAELY. T\u00c1 AQUI, T\u00c1 ALI! - Prisma Intelig\u00eancia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prix.com.br\/prisma-inteligencia\/maely-ta-aqui-ta-ali\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAELY. 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